Even in a logical decision, we ask “what will choosing this say about me?”, “how will I feel if I’ve got to defend it?”
That irrational thinking is 70% of how we make every decision. By replacing guesswork with human insight and real behaviour from inside your competitive context, we design moves that win choice and loyalty in multiples not increments.
That’s how we build brands that matter more.
Mattermore is a consulting studio for growing brands who want to beat bigger budgets.
If we don't buy what's best on paper, how does behavioural science drive brand growth?
Behavioural science drives brand growth by systematically designing for the unspoken psychological shortcuts that shape our buying decisions.
When buyers face complicated, high-stakes or unfamiliar decisions we don't rely on rational comparisons. Instead, our brains search for signals that make it safe, easier to defend or socially validate.
At Mattermore, we watch how buyers behave in real-world competitive contexts to map the invisible decision-making layers. And signal by signal, we engineer a winning motivation, reward, risk and right calculation through focused and felt brand, product and experience interventions.
We make every impression matter, so emerging and evoling brands can win more, with less.
When buyers face complicated, high-stakes or unfamiliar decisions we don't rely on rational comparisons. Instead, our brains search for signals that make it safe, easier to defend or socially validate.
At Mattermore, we watch how buyers behave in real-world competitive contexts to map the invisible decision-making layers. And signal by signal, we engineer a winning motivation, reward, risk and right calculation through focused and felt brand, product and experience interventions.
We make every impression matter, so emerging and evoling brands can win more, with less.
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What large-scale brand equity research tell us about how to build high-performing brands
Amorecco
Creating the modern intimacy category that translated perfectly to consumer narrative, to viral moment, to TV; and s*x worth writing about.
How do you build a brand that beats a competitor with a bigger budget?
To beat bigger budgets and bigger reputations, we build brands that matter in ways competitors can't.
Marketing underperforms when impressions don't create the right human response. So every penny spent is paying an upstream tax.
Measuring what drives behaviour reveals what matters, creating a blueprint for defining emotional, social and cultural value that buyers will remember and seek out even when it's harder to buy, has a higher price or gets drowned out.
Marketing underperforms when impressions don't create the right human response. So every penny spent is paying an upstream tax.
Measuring what drives behaviour reveals what matters, creating a blueprint for defining emotional, social and cultural value that buyers will remember and seek out even when it's harder to buy, has a higher price or gets drowned out.
Brand
Built signal by signal, from what drives decisions to what makes a brand matter.
Visual Identity
Brand Voice & Feel
Brand Strategy
Naming
Positioning
Brand Architecture
How does a B2B stop competing purely on features and price?
An Insurance Proposal is "just" legal document, but if due process is where buyers spend the most time with your brand; then the feel of that process will define how you're remembered. If it’s cold, clunky, and only competes on price, can it win?
Onda AI, an innovative insurance provider, asked us to design their Sales-to-Success journey. Brand growth was created because the experience ensured the third-party brokers who control the market felt confident, informed and could move fast, so they kept choosing to present Onda.
Process was still the channel. But feel drove broker loyalty. That loyalty delivered brand growth.
Onda AI, an innovative insurance provider, asked us to design their Sales-to-Success journey. Brand growth was created because the experience ensured the third-party brokers who control the market felt confident, informed and could move fast, so they kept choosing to present Onda.
Process was still the channel. But feel drove broker loyalty. That loyalty delivered brand growth.
An Emotional System
The pionner of collaborative risk response in insurtech should feel collaborative and connected.
Brand-feel Due Process
Onboarding and Proposal flows mapped to real-world pick up, put down and hand over.
Consistent Precision
From the largest signal to the smallest icon, Brokers see the same credibility and clarity at every customer touchpoint.
Calm, Confident Control
If every element in a risk dashboard is designed to signal it's a priority, then nothing is.
Risk Visualisation
The industry wants always-on urgency, but better decisions are made calm and considered.
Undercurrent of Authority
In a market of interchangeable 2D icons and corporate blues, the rolling waves of the Onda brand quietly signal unmistakable strength.
Feel Tested in Every Channel
The undercurrent of market-mature consistency
Native Admin Layer
Broker-friendly controls, designed to keep the pace in sales flows.
“Every B2B decision is based on psychological safeguards and social signals. Sustainable growth is won by the brands that decode behaviour drivers to design highly predictable customer choices.
Joey Burrow, Mattermore
We build brands that matter more in tech, finance, consumer and sustainability.
