About Mattermore | Strategy & Design Studio

Mattermore was founded on a different way to think behind creative. The driving forces in design are best practice and personal preference; a composite average and the sum total of perception.

So when a brand is built on the sum total of average, can it really be purposeful? When metrics are measured against industry convention, can we expect any answer but “spend more on marketing?”

Our structure is simple. We built a studio to understand ‘why’ the action measured is happening, and inject that insight into everything a customer touches. Signal by signal, we build brands and experiences that create the human outcomes beneath choice and loyalty, thoughtfully created, grounded in specific context.

That approach allows us to shape categories, create value systems, change perceptions, build new habits and break old ones.

The founder is the practice lead and primary contact for every client, ensuring every decision is grounded in an understanding of real commercial consequence.

We partner with people who are open to being challenged, and measure success by what they create — not just what they extract. Every engagement leaves a footprint. We choose the ones worth making.

Joey Burrow

Founder, Practice Lead

Twiggy

Head of Public Relations

Zoë Flanagan

Client Collaborator

We lead on every engagement, so clients get founder-level strategic involvement from start to finish. When the work requires specialist or scalable execution — development, production, amplification — we bring in trusted agencies and practitioners from a network built on long-standing relationships and shared standards.

We choose our partners for same reason we chose our clients: they care about the work.

We see our size as an advantage. Clients get a partner with experience navigating real commercial consequence in every decision, and access to on-call scale and specialism without carrying an overhead. It's part of why our pricing sits where it does — and why neither quality or thinking dilute when scope scales up.

See our work

Testimonial

One moment that stood out came a few weeks after launch, when a broker mentioned unprompted that our documents felt "more serious" - in the best sense. That kind of organic feedback is hard to manufacture and showed the changes were landing in the right way with exactly the right audience.

The defined story and vision behind the brand is brought to life at every customer touchpoint with clear guidance on core elements - colour, iconography, tone. Each colour has a purpose, and a structured icon set has made it easier to convey key ideas consistently across touchpoints.

Internally, the shift has been just as meaningful. The team now has a clear framework to follow, which has noticeably improved both the speed and quality of producing broker-facing materials. What used to require several rounds of back-and-forth to get right now moves much more efficiently.

The project has helped align how Onda looks, communicates, and operates with the strength of what we're building. That alignment has made a meaningful difference, both for the team and for how we show up in the market.

Stuart McMillan, Onda AI