Joey spent a decade inside agencies and the organisations that hire agencies — creative production at enterprise scale, product adoption in deep-tech, brand mergers and tech transformation inside a Fortune 200. He's built training programmes that taught technical teams to think like the industries they served. He's guided rebrands with 8-figures $ARR at stake and sat in rooms where double-digital customer experience improvements were measured across millions of bank accounts.
He consistently saw meaningful insight diluted the moment it left the room it was found in, sharp strategy superseded by preference. Powerful ideas dashed because they didn’t fit convention.
By the time a customer experienced the brand, the intention to create the right human outcome was gone. Leaving something that felt like every thing else.
At Mattermore, the person who finds the insight makes the work. No handoff. No translation loss. No gap between what was understood and what was built.
Previously: Fiserv, Tray.ai, EDITED, Dare, George P. Johnson, rehab agency
